If your website is not sized correctly for the normal day to day traffic it receives and spends a considerable amount of time unavailable anyway, is it a good idea to hold a 24-hour web only sale where all prices are reduced but only if ordering via the web?

Best ask Rapid Electronics that one.

As much as I like them for having a trade counter just around the corner with a huge stock of components off the shelf, I do get frustrated at having to refer to the (free) paper catalogue when the web is unavailable, and now the cataologue is so big I am having trouble finding somewhere to keep it.


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